Master Behavior Design Thinking

Master Behavior Design Thinking by enrolling in the online course. The course is divided into six topics with five lessons each. You will discover the method, Explore the process, and learn the tools to think like a behavioral scientist and quickly apply fundamental scientific principles to drive innovation. 

At the end of each topic you have have the chance to show your understanding by completing a short test. At the end of the course you'll be a behavior design thinking pro, and you can earn your Behavior Design Thinking badge!

Enroll today!

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ALL COURSES COMING SUMMER 2018 - ENROLL NOW TO GET FREE ACCESS

Single Topic: USD  ̶$̶1̶9̶9̶  FREE

Master Course: USD  ̶$̶8̶9̶9̶  FREE

 
 

Watch the introduction:

 
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1. What is Design Thinking?

Lesson 1: Define your challenge

Lesson 2: Identify relevant people

Lesson 3: Empathize

Lesson 4: Ideate

Lesson 5: Prototype

Test 1: Show your understanding

 
 
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4. Behavioral Ideation

Lesson 1: Learn plug-and-play validated behavioral theories

Lesson 2: Integrate your KPI's into the solution creation process

Lesson 3: Become an expert at current behavioral biases and use them to craft your solution

Lesson 4: Understand cutting-edge behavioral effects and their role in idea generation

Lesson 5: Practice creating solutions and using the impact check tool to ensure you're making impact

Test 4: Show your understanding

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2. What is Behavior Design Thinking?

Lesson 1: Define your challenge in behavioral terms

Lesson 2: Identify the relevant population and participants

Lesson 3: Empathize - utilize behavioral theory to understand needs

Lesson 4: Ideate - use behavioral theories, biases, and effects to create solutions

Lesson 5: Prototype - discover and use real scientific experimental design in your rapid testing

Test 2: Show your understanding

 

5. Behavioral Prototyping

Lesson 1: Become an expert at behavioral storyboarding

Lesson 2: Discover powerful experimental designs from the behavior toolbox in your testing

Lesson 3: Learn how to choose your prototypes

Lesson 4: Explore the process of creating a behavioral prototype cheaply, quickly, and effectively

Lesson 5: Understand how to use  experimental designs in your rapid testing and feedback process

Test 5: Show your understanding

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3. Behavioral Empathy

Lesson 1: Understand and define your audience in terms of "Behavers"

Lesson 2: Learn to use prompts from the behavioral toolbox to spark ideas on how to understand your audience

Lesson 3: Explore and practice defining behaviors in a scientific, rigorous way

Lesson 4: Categorize behaviors in the powerful COM-B system Part 1

Lesson 5: Categorize behaviors in the powerful COM-B system Part 2

Test 3: Show your understanding

 
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6. The Behavior Toolbox

Lesson 1: Develop an in-depth understanding of the empathize prompts

Lesson 2: Become an expert in simple yet effective behavioral theories

Lesson 3: Explore and apply a wide range of behavioral biases and effects

Lesson 4: Put yourself in the shoes of a professional behavioral prototyper

Lesson 5: Go deep with practical behavioral experimental design methods

Test 6: Show your understanding