Master Behavior Design Thinking
Master Behavior Design Thinking by enrolling in the online course. The course is divided into six topics with five lessons each. You will discover the method, Explore the process, and learn the tools to think like a behavioral scientist and quickly apply fundamental scientific principles to drive innovation.
At the end of each topic you have have the chance to show your understanding by completing a short test. At the end of the course you'll be a behavior design thinking pro, and you can earn your Behavior Design Thinking badge!
Enroll today!
ALL COURSES COMING SUMMER 2018 - ENROLL NOW TO GET FREE ACCESS
Single Topic: USD ̶$̶1̶9̶9̶ FREE
Master Course: USD ̶$̶8̶9̶9̶ FREE
Watch the introduction:
1. What is Design Thinking?
Lesson 1: Define your challenge
Lesson 2: Identify relevant people
Lesson 3: Empathize
Lesson 4: Ideate
Lesson 5: Prototype
Test 1: Show your understanding
4. Behavioral Ideation
Lesson 1: Learn plug-and-play validated behavioral theories
Lesson 2: Integrate your KPI's into the solution creation process
Lesson 3: Become an expert at current behavioral biases and use them to craft your solution
Lesson 4: Understand cutting-edge behavioral effects and their role in idea generation
Lesson 5: Practice creating solutions and using the impact check tool to ensure you're making impact
Test 4: Show your understanding
2. What is Behavior Design Thinking?
Lesson 1: Define your challenge in behavioral terms
Lesson 2: Identify the relevant population and participants
Lesson 3: Empathize - utilize behavioral theory to understand needs
Lesson 4: Ideate - use behavioral theories, biases, and effects to create solutions
Lesson 5: Prototype - discover and use real scientific experimental design in your rapid testing
Test 2: Show your understanding
5. Behavioral Prototyping
Lesson 1: Become an expert at behavioral storyboarding
Lesson 2: Discover powerful experimental designs from the behavior toolbox in your testing
Lesson 3: Learn how to choose your prototypes
Lesson 4: Explore the process of creating a behavioral prototype cheaply, quickly, and effectively
Lesson 5: Understand how to use experimental designs in your rapid testing and feedback process
Test 5: Show your understanding
3. Behavioral Empathy
Lesson 1: Understand and define your audience in terms of "Behavers"
Lesson 2: Learn to use prompts from the behavioral toolbox to spark ideas on how to understand your audience
Lesson 3: Explore and practice defining behaviors in a scientific, rigorous way
Lesson 4: Categorize behaviors in the powerful COM-B system Part 1
Lesson 5: Categorize behaviors in the powerful COM-B system Part 2
Test 3: Show your understanding
6. The Behavior Toolbox
Lesson 1: Develop an in-depth understanding of the empathize prompts
Lesson 2: Become an expert in simple yet effective behavioral theories
Lesson 3: Explore and apply a wide range of behavioral biases and effects
Lesson 4: Put yourself in the shoes of a professional behavioral prototyper
Lesson 5: Go deep with practical behavioral experimental design methods
Test 6: Show your understanding